ABOUT

DSI INNOVATION

LAB

Decathlon Innovation Lab is an initiative to foster scalable innovation. We curated challenges through research and feedback from our stores and various departments.

We handpicked the challenges we believe, have the potential to push the norm and facilitate truly innovative solutions.

In 3 months, the solutions developed will be piloted in one of our stores in Bangalore and have the potential to be scaled across India.

APPLY

Interested startups can fill out the application form. Shortlisted startups will be invited to pitch to the selection panel after which the final selection will be made.

TEST

Selected startups will develop solutions for the challenges with close mentoring and discussions with Decathlon. These solutions will be piloted in Decathlon Brigade road, Bangalore. 

SCALE

Successful projects will be considered for implementation across stores in India and a possibility to explore global scaling.

APPLICATION

DEADLINE

17

APR

2020

SHORTLIST

ANNOUNCED

APR

2020

24

 

CHALLENGES

 

4

USER LOYALTY

Enhance customer engagement in our stores

3

EFFICIENCY

Optimise the tasks and goals for our sport leaders and enable them to be highly productive

6

PRODUCT DISCOVERY

Solutions to enhance customer experience and better in store product discovery

5

PEOPLE & PRODUCTS

Solutions to manage people & products for efficiency and productivity

2

SUSTAINABILITY

Solutions to make better use of returns, unused assets and waste generated

1

FAST SHOPPING

Solutions for a great shopping experience and effective queue management

STARTUPS

WHO CAN APPLY

Decathlon is proud to have a driven, ambitious and inclusive culture. We are looking for partners who are equally driven and open to innovate solutions with us. 

Decathlon Innovation Lab is open to any startup or agency that can apply their technology or expertise to the challenges we have curated.

Interested startups and agencies can apply through the ‘Apply’ button on this page and complete the form by the deadline. Selected startups will be called for a face to face meeting with the selection team.

APPLICATION

DEADLINE

SHORTLIST

ANNOUNCED

17

APR

2020

24

APR

2020

ABOUT 

DECATHLON

MISSION

Decathlon's main mission is to make sport accessible to as many people as we can. We would like to help, inspire and guide you through your sports experiences. We believe that being active and discovering new sports every day is an important part of a healthy lifestyle. Let's do some sports together, as together is always more fun!

VALUES

Vitality is Life, intense activity, energy, drive and vigour. Our employees are full of vitality as they have, first and foremost, a positive mindset and are bursting with energy. They are enthusiastic, they love creating and innovating, and relentlessly strive to improve and make things around them change.

Being responsible is about making decisions and making sure they are acted upon. Our employees are fully responsible for their decisions, both in terms of their team and their customers. Responsibility is also about anticipating the challenges facing society and orienting our actions towards sustainable development. And it is also our responsibility to guarantee the safety of our customers and employees all over the world.

 
 
Innovation Partner
BENGALURU
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