DECATHLON 

INNOVATION LAB

Decathlon Innovation Lab is an initiative to foster scalable innovation. We curated challenges through research and feedback from our stores and various departments.

We handpicked the challenges we believe, have the potential to push the norm, and facilitate truly innovative solutions.

In 3 months, the solutions developed will be piloted in one of our stores in Bangalore and they will have the opportunity to scale across India.

OUR PROGRAM
APPLY

Interested startups can fill out the application form. Shortlisted startups will be invited to pitch to the selection panel after which the final selection will be made.

TEST

Selected startups will develop solutions for the challenges with close mentoring and discussions with Decathlon. These solutions will be piloted in Decathlon Brigade road, Bangalore. 

SCALE

Successful projects will be considered for implementation across stores in India and a possibility to explore global scaling.

 

CHALLENGES

 

4

COMMUNITY ENGAGEMENT

Sports communities engagement leading to stickiness and retention of sports users

3

EFFICIENCY

Optimise the tasks and goals for our sport leaders and enable them to be highly productive

6

GAMIFICATION

Solutions to enhance customer experience in both offline and online ecosystem 

5

PRODUCTS

Co-create sports products, Make in India

2

SUSTAINABILITY

Solutions to make better use of returns, unused assets and waste generated

1

FAST SHOPPING

Solutions for a great shopping experience and effective queue management

STARTUPS

WHO CAN APPLY

Decathlon is proud to have a driven, ambitious, and inclusive culture. We are looking for partners who are equally driven and open to innovative solutions with us. 

Decathlon Innovation Lab is open to any startup or agency that can apply its technology or expertise to the challenges we have curated.

Interested startups and agencies can apply through the ‘Apply’ button on this page and complete the form by the deadline.

Selected startups will be called for a face to face meeting with the selection team.

ABOUT 

DECATHLON

MISSION

Decathlon's main mission is to make sport accessible to as many people as we can. We would like to help, inspire and guide you through your sports experiences. We believe that being active and discovering new sports every day is an important part of a healthy lifestyle. Let's do some sports together, as together is always more fun!

VALUES

Vitality is Life, intense activity, energy, drive and vigour. Our employees are full of vitality as they have, first and foremost, a positive mindset and are bursting with energy. They are enthusiastic, they love creating and innovating, and relentlessly strive to improve and make things around them change.

Being responsible is about making decisions and making sure they are acted upon. Our employees are fully responsible for their decisions, both in terms of their team and their customers. Responsibility is also about anticipating the challenges facing society and orienting our actions towards sustainable development. And it is also our responsibility to guarantee the safety of our customers and employees all over the world.

 
 
Innovation Partner
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BENGALURU

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